Archive for April, 2013
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Christine discusses advertisements with Jonathan, who is evaluating which of the two ads might prove more compelling to a reading audience for a particular magazine.
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Darien and Michael work together to discuss how their advertisement uses specific elements of layout, font design, and copy to get its message across. They reason that the clean lines, minimal color, and carefully scrolled copy are best suited for a readership of design-themed magazines.
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Christine discusses design elements with a group of students (pictured at this table: Crystal and Patrick).
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(Clockwise from left): Michael, Nicholas, Marco, and Darien work together on their breakdown of how the visual elements of this ad will appeal to a given audience of magazine readers.
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Christine helps students to question components of their ad as they conduct their analysis. Pictured clockwise from left: Nicholas, Marco, Darien, and Michael.
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Students listen as a group explains why they selected this ad as having the best design for reaching their specific target audience.
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Nicolette explains the visual arguments present in her group’s ad. Also pictured are (from left): Mat, Philip, Jonathan, Marissa, and Kyle.
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Christine listens as a group of students explains the persuasive visuals and text within their ad, and makes an argument for using this ad in place of another one for the same product.
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Christine makes use of the instructor work station to show other students the ad being discussed.
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Christine discusses an ad that one group rejected because they felt it would be less effective at persuading their given audience. Students considered the target audience of this ad to be substantially younger than the audience of the selected magazine based on theme, graphics, design, and message.
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Christine discusses the persuasive strategies of an ad with no copy, and virtually no text, save what was on the product itself.
Advertisements, ENG 102, Group Work, Visual Arguments
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Karen reviews a sample proposal in the book with students who are finalizing drafts of their work on this last major project of the semester.
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Taylor Franklin takes notes as Karen reviews proposal organization. Maggie Johnson and Damien Volta (blue shirt) work on finalizing drafts of their own documents.
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Mike Artenian asks a question during class. Left to right, students in class are: Charles Bostick (front), Johnny Weisman, Stacey Pfeifer (white shirt), Michelle Cantor, Michelle Dorsey (orange shirt), Gabe Glimcher, and Makayla Mossman.
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Karen sits down with Kelsey Stinson to discuss her proposal.
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Karen looks over Mike Artenian’s proposal with him as Nate Judd looks on. Each project is a completely separate project. Many students will be giving their finished work to employers or local organizations.
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Karen answers a question from Nate Judd about his proposal for his family’s business.
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Brandon Johnson and Mykayla Mossman help one another with their proposals. Michael Corbitt works in the background.
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Students raise their hands to confirm that they have one of the possible items to go in the appendices.
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Karen looks over Mike Artenian’s proposal for a campus group while Nick Camillo looks on. Gabe Glimcher reworks his document in the background.
Business Proposals, ENG 301, Group Work, Organization